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The future is not a place we are going to go,
The Future is a place you get to create
 

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About

Natalia Vega is a former advertising executive and distinguished leader in media for social and environmental impact, bringing over 30 years of invaluable and unique experience in creative development, production of content and campaigns, combined with executive leadership in global policy and advocacy solely dedicated to influencing global culture and instigating positive change. 
 
She has spearheaded impactful campaigns and unconventional initiatives, focusing on fostering a sustainable, regenerative, and socially responsible future, leaving a lasting imprint on the landscape of media and social impact. 
 
Recognized for her ability to drive collaborations with international partners across diverse sectors, from progressive corporations to humanitarian nonprofits and governmental organizations, Natalia is the Founder of The Global Brain Foundation, launched in 2014 to support the United Nations to advance the  Sustainable Development Goals providing innovative solutions that engage people in solving the world’s biggest challenges. In her role, Natalia developed different initiatives for the United Nations Secretary General-Climate Communications team, The UN Presidents of the General Assembly, The World Bank and as Strategic Advisor for the United Nations Global Compact.
 
To catalyze climate action through a radically new communications strategy, Natalia created  New Zero World in 2022, an initiative of her foundation supported at the United Nations under the auspices of the UN President of the General Assembly.
Natalia is the lead author of the white paper “A New Era in Climate Communications”, a collaborative effort spanning more than 60 contributors and organizations to propose a novel strategy for effective climate change communications across institutions and sectors. and currently join forces with the Global Commons Alliance to develop  a global effort the "Earth Public Information Collaborative" to promote public literacy and engagement in tackling the planetary emergency
 
Born in Lima, Peru, She lives in Boulder, Colorado and likes to spend her time on solo retreats in nature as a source of inspiration and creativity.

Global Communications  Ecosystem
Policy and Advocacy   

 Convener   Partnerships

Media landscape    Fundraising 

Innovation and Systems approach

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Ongoing Efforts

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- New Zero World.

Our own initiative focus on delivering Paris Agreement Chapter 6 & 12th. Public Engagement and the power of communications as a pilar for climate action.​ Ongoing programs from New Zero World: 

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  • Climate Communications Research Hub: An effort to convene the knowledge of many experts in the field of communications and to provide new insights and approach. Learn more : CLIMATE COMMUNICATIONS RESEARCH HUB​

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  • Young Creatives. Supporting education and tools to prepare the next-gen of communicators to battle misinformation. Cultural influencers and creatives from diverse regions. First pilot developed in 2023 in partnership with Cannes Lions International Festival of Creativity. 

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- Earth Public Information Collaborative.  

A join partnership with The Global Commons Alliance.. In charge of developing Creative and Strategic Direction. Partnership and Convening a global force of Marketing, Media and Advertising award winning strategies and expertise for climate action. To learn more visit: EPICPLANET.ORG 

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Keynotes,  Awards and publications

  • A New Era in Climate Communications - White Paper 
  • Pop Culture Bursting the Climate Communications Bubble 
  • Act Responsible - Champion for Good Award 2024 / Cannes Lions
  • United Nations /  77th General Assembly - Moment for Nature- Keynote - New York
  • Sustainable Media Summit - Keynote Speaker  - New York
  • H&M Foundation - Reimagining our Future: A global movement for a hopeful tomorrow - India
  • Climate Communications - Netflix Training Script writers  - Los Angeles
  • Cannes Lions International Festival of Creativity - A New Era in Climate Communications - France
  • United Nations Global Compact Brasil/ The Future is Ancestral - Master of Ceremonies
  •  The Resilience HUB - COP26 A New Pilar for Climate Action : Communications and Culture / The future 
  • United Nations - World Ocean Festival - 
  • United Nations - A keynote with Oprah Winfrey /Film Premier “Believe”
  • The Female Quotient Lounge : Panels and presentations 2018-2022-23
  • Goals House: Diverse Briefing and Panel Discussions 
  • COP 21: Creativity for Good/ UNFCCC 
  • United Nations : Climate Action Summit 2016 
  • Top 10 Most influential Media and Communications Executives -United Nations Media for Social Impact Summit.
  • Creativity for Good" at the United Nations. Media for Social  Impact Summit. NYC
  • Georgetown University. DC "The Power of Creative Collaboration" towards solving the world problems.
  • Reconnecting with our World, Environment & Health" The National Academies. Washington DC.
  • Humanity 2.0- Creative Minds for Good" Hamburg, Germany
  • Making it Happen" Emerging Women Conference, NYC
  • Climate Change and the Power of Storytelling  TED Women, Monterrey CA
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